What do you do best that the world needs the most?
This question has always fascinated me.
After many years of searching, I discovered what I do best:
COACHING, COPYWRITING & DESIGN
Now, I’m passionate about helping coaches and other small business owners write and design a website reflecting what they do best.
AS A CERTIFIED COACH…
Making you feel seen, heard, and cared about is my priority. Fueled by my innate curiosity, I love getting to know you and your work more deeply. As a YouMap certified coach, I’m quick to spot your strengths and help you clarify your values—both key pieces to making your website your own.
On a personal note, coaching has allowed me to do what I’ve loved since I was little—listening and asking questions. “You ask too many questions” turned out to be one of my greatest superpowers!
AS A COPYWRITING GUIDE…
I help you verbalize the thoughts swirling around in your head about your business and put them down on paper in an organized, clear, and concise way. This allows your ideal clients to quickly tell if you offer something they want AND get a sense of what it’s like to work with you. It brings me joy to see my clients own their superpowers and express them in their copy.
AS A WEBSITE DESIGNER…
I bring my love of composition, photography, and color to my work. I love to design a website that thoughtfully captures who you are and what you do. I’m thorough and detail-oriented. I can work hours on a website and feel like no time has gone by at all!
HOW DID I GET STARTED?
I began as a health and wellness coach. I would’ve never imagined I'd end up helping other coaches and small business owners write and design their websites! It’s only looking back that I see how the dots connect…
At first, narrowing down my niche felt limiting and having a website felt scary: I didn’t want to be seen and I kept thinking, How do I even begin to write about myself and my work?
I felt self-conscious every time a potential client asked me for my website and I answered, “Um, I don’t have one yet.”
I experimented with different niches and offers, worked with inspirational mentors, and conducted many market research interviews.
I coupled this with my 20+ years copyediting, over half a dozen copywriting courses, and my love for design to arrive at what I do now:
Creating websites that coaches and small business owners can feel proud to share with their potential clients.
WHAT DO I LOVE MOST ABOUT MY WORK?
Helping you embrace who you are and create an online home where you can express yourself authentically.
WHAT CAN YOU FIND ME DOING WHEN I’M NOT PUTTING TOGETHER A WEBSITE?
You can find me working on our small coffee farm, spending the weekend with my family at an ancient volcanic crater lake or the beach here in El Salvador, reading a book (novels and memoirs are my favorite), traveling, taking photos on my iPhone, or connecting with a close friend over coffee (that we grew).
