BRANDING & WEBSITE DESIGN

WELLNESS STRATEGIST

Wellness Strategist Ellie Johnston offers compassionate coaching and a space to talk through messy emotions and create an individualized plan of action that suits her clients to help them achieve what they really want.

Ellie’s branding and website were inspired by her life in Beijing—from the cherry blossom photos to the bamboo ink drawings.

Since Ellie holds herself to the utmost confidentiality when it comes to her clients, I created icons that represented her clients instead of using photos of them for her testimonials.

BRANDING


Visual Direction

I used images depicting tea throughout Ellie’s site, representing both Chinese culture and the intimate nature of Ellie’s work with her clients.

TEA

The logo and logomark feature an enso circle, which was created with one bold brushstroke, a symbol of releasing the need for perfection.

ENSO

Logo

Icons For Testimonials

My website is now up-to-date and I'm proud to show it to others.”

— ELLIE JOHNSTON, WELLNESS STRATEGIST

WEBSITE DESIGN