WEBSITE DESIGN
LEENY HOFFMANN WELLNESS
Leeny Hoffmann is a Menopause Health Coach who supports women in reclaiming their energy and reconnecting with their vibrance and health.
Leeny wanted a website that was simple, easy to navigate, and showcased her holistic approach to health and vibrancy. She especially wanted to highlight her recipe blog and love of cooking as a form of healthy living and connection.
VISUAL DIRECTION
COLOR PALETTE: Leeny is positive and full of life. Her bright and vibrant color palette matches her personality and the passion she feels for her work helping other women reclaim their vibrancy.
PHOTOGRAPHY: The images we used on Leeny’s website were almost all from a wonderful photoshoot she had done at her home, which showcases her love of cooking as a form of nourishment and connection, exercise, and bright and vibrant living.
ICONS: I designed a variety of icons that represent Leeny’s Menopause Pillars.
WEBSITE DESIGN
Look & Feel
Leeny wanted her website to feel approachable, relatable, and creative. She wanted to showcase images that captured who she is and her love of color.
She wanted her visitors to feel understood, valued, acknowledged, safe, hopeful, confident, excited, and energized when they visit her site.
“Marta has exceptional listening and reflection skills, which were key to helping me untangle my thoughts and express my creativity, and for making my idea of a website a reality.”
— LEENY HOFFMANN, MENOPAUSE HEALTH COACH
