BRANDING & WEBSITE DESIGN
JENNIFER JAMES COACHING
Jennifer James is a Life & Wellness Coach for empty nesting moms who want to re-discover who they are and what they most want to share with the world in this new stage of life.
For Jennifer’s branding and website, we chose colors and images that evoked her love of nature, using forest images to represent growth and the sun to represent light, in particular the inner light Jennifer’s work brings out in her clients.
The color yellow in her palette reflects the joy and positivity Jennifer radiates in her life and her work.
BRANDING
Visual Direction
COLOR PALETTE: Nature-inspired colors that evoke the growth and inner awakening that defines Jennifer’s work.
IMAGE SELECTION: Photographs of nature, sunlight, nests, lotus flowers.
ICONS: I designed a variety of icons to represent Jennifer’s core values: Respect, Integrity, Wisdom, Compassion.
