BRANDING & WEBSITE DESIGN
CYNTHIA LAIT, CAREER STRATEGY COACH & GUIDE
Cynthia Lait is a Career Strategy Coach & Guide who helps people reconnect with themselves and take control of their careers.
Cynthia wanted a website that was creative and fun, but also showcased her experience, expertise, and commitment to her coaching clients.
VISUAL DIRECTION
COLOR PALETTE: For Cynthia’s color palette we used a variety of blues, a pop of yellow, and a touch of orange to infuse a sense of fun and playfulness.
VISUALS: I designed a variety of geometric images inspired by Cynthia’s love of mid century modern style and polka dots!
PHOTOGRAPHY: As an avid traveller and photographer, Cynthia takes beautiful photographs, which I used throughout her site to showcase her travels and create a metaphorical representation of her coaching work.
LOGO
CYNTHIA’S TRAVEL PHOTOGRAPHY
WEBSITE DESIGN
“I enjoyed our collaborations to build my site and logo and I'm so proud to have clarity about my business and offerings. Thank you Marta, this was beyond all of my expectations.”
— CYNTHIA LAIT, CAREER STRATEGY COACH
SOCIALS